Wow, just wow. Free People is by far (as you've probably noticed) my favorite brand. Their website is equally magical. So when I stopped by, I noticed they were introducing a new 'Shop' to their site. They've added 'Endless Summer' to their sections which also include 'Vintage Love' and 'Intimately FP'. Even though I'm more of a winter girl myself, I was instantly intrigued.
The collection is breezy and beachy. It reminds me of my Christmases and Spring Breaks in La Paz. The great thing about this new shop, is being able to browse and buy swimsuits and other summer wear all year long.
'our new concept introduces a wardrobe that is season-less, relating to the beach lifestyle – easy items that can be layered and carried through from summer to early fall.
Endless Summer would be clothes at its loveliest most basic level, nice feel, flattering going out or staying in, layered up or layered down.
"Clothes you never want to put away.”'
- Free People Blog